D&AD New Blood Award winners – PJ Smoothies

Touching on New Blood again I wanted to post this entry about the work of Devon Tsz-Kin Hong and Carren O’Keefe, two graduates from Miami Ad School, Hamburg and Miami Ad School, Miami.

PJs_exploit_orange_sm

The brief was to create a print/outdoor campaign for the UK’s cheapest fruit smoothie – PJ Smoothies.

DEVAPPLE

PJs_exploit_apple_sm

Devon and Carren explain how they interpreted the brief:
We got to thinking about cheap fruits and then exploitation just sort of pop up from nowhere. Then we thought it’d be funny to play on sexploitation – and the rest sort of just happened after that, the bruised banana made us laugh a lot…

PJs_exploit_banana_sm

Devon Tsz-Kin Hong
Carren O’Keefe

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About stuart male

Stuart is a Graphic designer from Kent.
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